It is very important to know how to optimize your social media profiles if you want to better results. Everyone has busy schedules and want an easy way to optimize all of their social media accounts quick. Let me tell you there is a way for you to do it which is really simple and doesn’t take a lot of time! In today’s blog post I am going to be sharing these 5 easy ways to optimize your social media profiles.
TIP 1: Clarify your brand name
The most important tip is to have a clear name for your brand/business. It should also be the same on all your social medias. It is the first thing people are going to notice and recognize. You should find a unique name that no one else has and claim it yours. Make it fit your brand and personality.
TIP 2: Use hashtags
Using hashtags is a very simple way to get noticed by people. A very common way people find users and brands is through hashtags. Hashtags are keywords people can add to their social media sites to sort it by category. You can also use many of the same hashtags in a lot of your content that is in your niche so that it all gets sorted into the same category.
TIP 3: Add a good quality profile picture
It is important to have good quality pictures uploaded on all your social media profiles. It should also be consistent on all your platforms. Here are all the standard image sizes for all major social media networks:
- Facebook profile picture: 170 X 170 pixels
- Facebook cover photo: 828 X 465 pixels
- Twitter profile photo: 400 X 400 pixels
- Twitter header image: 1,500 X 500 pixels
- Google+ profile picture: 250 X 250 pixels (minimum)
- Google+ cover photo: 1080 X 608 pixels
- LinkedIn profile photo: 400 X 400 pixels (minimum)
- LinkedIn custom background: 1584 X 396
- LinkedIn cover photo: 974 X 330 pixels
- LinkedIn banner image: 646 X 220 pixels
- Instagram profile picture: 110 X 110 pixels
- Pinterest profile picture: 150 X 150 pixels
- YouTube profile picture: 800 X 800 pixels
- YouTube cover photo: 2,560 X 1,440 pixels on desktop
TIP 4: Link to your website/ other social medias
A good way to get people into all your social medias is to promote your other accounts/ websites. Facebook for example allows you to link multiple websites to your profile so you can add all of your blogs and landing pages etc. Also a way to do this is to simply tell your audience about your new instagram page or twitter account and direct them there. Easiest way to do this is to link all your social medias together in a place somewhere in your profile.
TIP 5: Add opt-ins
Add unique opt-ins into your content. They are the way for social conversation. You can make email sign-up forms, sales and much more. This is the most important way to keep your audience coming back for your content. It is also a way for you to create a community and keep your audience engaged.
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Optimizing your social media profiles is simple and easy, and it doesn’t take much time to do it. Try out these recommendations, and let me know in the comments your suggestions on how to optimize your profiles.
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